F-003 — 03 / 03Bengaluru, IN
Manages pricing, profit margins, brand storytelling, and strategic problem-solving.
Studio
OPTICHAVN
Role
Co-Founder — Strategy & Pricing
Filed
Winter MMXXVI
Vihaan sets the economics of the brand. Landed cost, margin, and the final number on the page are his to defend — and the rule is simple: no retail markup dressed up as premium positioning.
He also holds the brand story. OPTICHAVN sells only essentials — functional everyday objects that are sculptural, visually calm, and beautiful at rest — and keeping that promise narrow is what makes it credible.
The rest of his day is spent on the problems that do not belong to any one function: which category to open next, which supplier terms to renegotiate, and which good idea to turn down because it dilutes the shelf.
"Joy.